WHY BRAND EXPERIENCE[S]?
Change is accelerating but signals are increasingly contradictory,
mixing tech-enthusiasm with abysmal worries, creativity with nostalgia, individuality with inclusivity, luxury with low cost, social media- filtered reality with truth, the metaverse with real life.
Brand Experience[s] dissipates the fog for Luxury & Beauty Markets
by exploring emerging or rapidly shifting key experience territories:
- The new culture of health, wellness, naturalness & happiness
- New relations to gender and personal identity
- Hybridizations between real life and virtual worlds / the metaverse
- Changing rules of engagement with society & communities
WHAT WILL BRAND EXPERIENCE[s] BRING TO YOU?
A QUANTIFIED CARTOGRAPHY OF EXPERIENCE TERRITORIES IN 3 MAJOR MARKETS
Each territory is sized, and its support measured in millions of consumers in all key demographics, unlocking business potentials in quantitative terms.
Each territory is translated into concrete guidelines helping brands —
- Develop the right ecosystem for growth
- Design relevant and desirable experiences
- Maximize customers engagement