Our job: anticipating changes in society
and accompany your transformations
A historical perspective
For 60 years, an in-depth knowledge of contemporary societies based on historical databases collected each year in France and around the world.
A vision
An ability to decipher contemporary trends, to distinguish fashions from fundamental movements, in order to anticipate the changes that will structure the world of tomorrow.
An expertise
Know-how in the development of scenarios and prospective segmentations from the cross-referencing of quantitative or qualitative data, from Sociovision observatories or from external sources (demographic, economic, etc.)
OFFERS THAT MAKE THE DIFFERENCE
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[Souscription] THE FUTURE OF LUXURY AND BEAUTY 3.0
#observatory
The Ifop Group (with Stéphane Truchi, Ilana Rudiakov, Remy Oudghiri & Michel Ladet) x Darkplanning (with Eric Briones) x Darkplanning has designed a new kind of study system to help brands in the world of Luxury & Beauty project themselves into Web3 in a way that’s sustainable, stemming from the fact that the klaxons of […]
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France Observatory
#observatory
Observatory of French society (6,000 people questioned each year on their values and lifestyles)
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VISION[S]
#observatory
Observatory of the emerging trends in the world ( Europe, North America, Asia)
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STRATEGIC SEGMENTATION
#solution
Identify, quantify and describe the consumer groups in your market, to optimize your strategic positioning and your targeting.
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Prospective Scenarios
#solution
Identification of societal trends that will structure a given market over the next 10-15 years (values, lifestyles, demography, etc.)
Do you want to better anticipate changes in your market?
Brief us
OUR APPROACH
The DNA of a sociologist combined with expertise in strategic brand changes
Sociovision is a recognized expert in understanding and anticipating social movements, cultural movements, consumer trends to advise its clients in the strategic management of their marketing change.