• Decrypt trends for business

  • Decrypt trends for business

Our job: anticipating changes in society
and accompany your transformations

A historical perspective

A historical perspective

For 60 years, an in-depth knowledge of contemporary societies based on historical databases collected each year in France and around the world.

A vision

A vision

An ability to decipher contemporary trends, to distinguish fashions from fundamental movements, in order to anticipate the changes that will structure the world of tomorrow.

An expertise

An expertise

Know-how in the development of scenarios and prospective segmentations from the cross-referencing of quantitative or qualitative data, from Sociovision observatories or from external sources (demographic, economic, etc.)

OFFERS THAT MAKE THE DIFFERENCE

  • BRAND EXPERIENCE[S]

    #solution

    An international tool (US EU CHINA) to grow your brand on its optimal experience[s] territory!

  • France Observatory

    #observatory

    Observatory of French society (6,000 people questioned each year on their values ​​and lifestyles)

  • Health Observatory

    #observatory

    The health component specially developed in partnership with AplusA offers an exclusive sociological assessment after two years of covid.

  • THE INTERNATIONAL OBSERVER – (RE)CONNECTING MARKETS TO SOCIOCULTURAL CHANGES

    #observatory

    A transversal USA-EU-China tool to decipher the key issues.

  • VISION[S]

    #observatory

    Observatory of the emerging trends in the world ( Europe, North America, Asia)

  • STRATEGIC SEGMENTATION

    #solution

    Identify, quantify and describe the consumer groups in your market, to optimize your strategic positioning and your targeting.

  • Prospective Scenarios

    #solution

    Identification of societal trends that will structure a given market over the next 10-15 years (values, lifestyles, demography, etc.)

    Do you want to better anticipate changes in your market?

    Brief us

    OUR APPROACH

    The DNA of a sociologist combined with expertise in strategic brand changes

    Sociovision is a recognized expert in understanding and anticipating social movements, cultural movements, consumer trends to advise its clients in the strategic management of their marketing change.

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