Prospective Scenarios

This approach aims to determine all the trends that are going to have a significant impact on a given market in order to formulate forward-looking scenarios. It can be carried out in France or abroad.

The first step is to set up a forward-looking platform that identifies all the relevant trends from the following sources:

• The Sociovision Observatories,
• Available public surveys (Sociovision, Ifop, etc.),
• Economic, demographic and technological data from other sources (large public or international organisations),
• Interviews with experts (optional).

Cross-referencing these trends then makes it possible to identify several probable scenarios. They are prioritised according to their degree of relevance for the market in question (impact, temporality: short/medium and long term). The priority scenarios are then used to produce illustrations and precise impact assessments as well as implications for the relevant market.