#observatory
France Observatory
Produced each year from a representative national sample of 6,000 French people aged 15 to 74, the France Observatory offers a 360° view of the changes in French society: values, aspirations, lifestyles and consumption, relationship with work, media behaviour, etc.
Its long series of historical data make it possible to distinguish major and emerging trends, establish solid diagnoses of the current situation and anticipate the fundamental movements that will structure the France of tomorrow.
Its in-depth sectoral themes link the evolution of societal trends to market dynamics in a large number of areas:
health, well-being, nutrition, distribution, technology, banking and insurance, etc.
Its segmentation of society into 10 socio-environments enriches societal analyses such as market analyses by identifying fracture lines as well as unifying values and aspirations.
Who is the offer for?
General management, strategic management, research management, communication and marketing, HR management.
The brochure is available to download in french (remember to check your spam folder).
Document to download
French BrochureTo download the document "French Brochure", please complete the form below :
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#observatory
The Ifop Group (with Stéphane Truchi, Ilana Rudiakov, Remy Oudghiri & Michel Ladet) x Darkplanning (with Eric Briones) x Darkplanning has designed a new kind of study system to help brands in the world of Luxury & Beauty project themselves into Web3 in a way that’s sustainable, stemming from the fact that the klaxons of […]
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France Observatory
#observatory
Observatory of French society (6,000 people questioned each year on their values and lifestyles)
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VISION[S]
#observatory
Observatory of the emerging trends in the world ( Europe, North America, Asia)